Allyson Ayers is the Email Marketing Manager for Custom Ink, the leading online provider of custom apparel and accessories for groups and communities. Allyson and her team use email to keep Custom Ink “top of mind and tip of tongue” with every audience. They strive to create email communication that connects people to the Custom Ink brand, from making a great first impression with visitors to the site to ultimately driving loyalty and referrals among repeat customers.
In 2004, Allyson joined Custom Ink as the first-ever “Team Development” coordinator – doing everything from payroll and benefits to event planning for the then 50-person company. As the company grew so did Allyson’s responsibilities. At one point she oversaw all internal communications and was the ‘voice’ of Custom Ink on Facebook. In 2011, she joined the Email Marketing team to fully focus on building strong relationships with customers and has been leading the team since 2013.