Email Marketing Specialist for a Bozzuto, an industry leader in multi-family real estate with the headquarters located in Greenbelt, MD. With a portfolio consisting of over 200 Class A Apartment communities and various construction projects, each with their own unique nuances, geographic locations and, in many cases, their own branding, Ellen manages email workflow & production for the B2C, B2B audiences as well as corporate branded, employee communications.
She is accountable for the overall quality of emails being deployed, audience selection, offer fulfillment, mobile rendering, new template design, and source code tracking. Ellen serves as subject matter expert, trainer, technologist and overall project manager for this channel and a well-respected Digital Marketing team member.
For the past two years, she has been critical to this channel’s success in using a custom build ESP tool (Hy.ly) and she has successfully created an email marketing “community” with 10+ super users located throughout the company. With Ellen at the helm, this channel experienced significant increase in total email sends, average open rates and click thru rates month over month.
Ellen’s professional background includes marketing campaign deployment for major U.S. brands (T. Rowe Price, AARP, SirusXM, University of Maryland, etc.), forming marketing services departments, strengthening relationships among internal departments, negotiating with external resources, creating dashboard reporting requirements and managing the day to-day operations of fast paced marketing departments. Repeatedly, she has produced schedules & budgets, managed vendor & stakeholders expectations throughout the flawless execution of high volume, customized and complex deliverables.
Motivated to be the best manager possible, she completed a Masters in HR Management in 2010. This field of study complements her professional experience and speaks to her varied interests. As a trained group facilitator, trainer and instructor, she is able to set up her teams for success by transferring knowledge and process to others resulting in consistent, long lasting results.