Kate Faherty is a Senior Strategist for Email Marketing and Online Fundraising at IMGE, leading email marketing strategy for the Alexandria, VA-based digital marketing firm’s portfolio of political clients.
By applying growth marketing tactics and tools to political email strategy in innovative and fresh ways, Kate has changed the way IMGE’s clients reach—and communicate with—their email audience to increase fundraising conversions, online engagement, and voter engagement and turnout. By combining data-driven marketing automation with a personalized approach, Kate provides each client a best-in-class comprehensive email marketing program.
Kate worked as the Email Marketing Director for Governor Scott Walker’s 2016 presidential campaign. She first joined IMGE in 2015 from the Republican National Committee as a Political Email Specialist, where she developed and executed email strategy for targeted battleground races as well as large-scale committee fundraising and online engagement efforts. Before joining the RNC, Kate spent time in the digital departments of the National Republican Congressional Committee and the House Committee on Oversight and Government Reform.