Leah Hopke

Leah Hopke is an Email Marketing Manager for AARP, a nonprofit, nonpartisan social welfare organization with a membership of nearly 38 million. Leah develops and optimizes a range of email campaigns to maintain active email subscribers and members. The email campaigns comprise everything from comprehensive trigger programs based on meaningful implicit and explicit behaviors, to subscription-based newsletters. Leah employs content marketing techniques to increase engagement and facilitate cross-channel sharing, dynamic personalization and optimizes email campaign performance across the entire digital experience.

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